Trademarks help to distinguish your company, your products or your services from the rest of the competition. Whether it is a slogan, logo, symbol or phrase, a trademark is a form of intellectual property that establishes brand identity, helping to make your business or product easily identifiable to the public.
In terms of the laws that govern trademark rights, protection is provided through usage–not through registration. This, however, should not imply that registering your trademark is unnecessary. Because of the complex laws governing trademarks, registering your mark will solidify your claim to the mark and reaffirm your legal standing in court.
While you are not required to hire a lawyer to register your trademark, establishing rights and protecting against trademark infringement can involve a number of legal issues. Offering dedicated intellectual property services, the trademark lawyers at Simmons Hanly Conroy will answer your legal questions and advise of your rights.